Jennifer Bach · B2B Marketing Executive
B2B marketing team builder, from brand to pipeline
For 20+ years I've turned brand, story and sales alignment into revenue, helping a 3,000-person, single-country business grow into a global brand and company of 80,000 people.
In marketing-sourced and marketing-influenced pipeline annually.
Global rebrands through M&A, protecting one brand across 80,000 employees in 32 countries.
Helped tell the story behind the largest tech IPO in TSX history.
A resume lists what happened. This site shows how.
Behind every number is a decision, a strategy, a team, and quite possibly several late nights! I've built marketing across software, products and global B2B services. At TELUS International (now TELUS Digital), I helped a small division become a global brand, and I was lucky to build much of it myself: the brand, the team, the marketing pipeline engine and the customer-facing story we told the market.
The work is organized by what I care about, not by job title. Have a look - and perhaps start with the theme that sounds most like your challenge.
01
Building a brand at global scale.
Fast growth through global acquisitions meant 10+ rebrands, each one adopting the TELUS master brand while staying distinct as its own business unit.
02
Aligning marketing and sales.
How marketing earned a seat in the deal room, and an award usually reserved for sales.
03
Moving a services company toward technology.
Positioning AI, Trust & Safety and Digital Customer Experience for a business that began as a customer service outsourcing provider.
04
Earning credibility early.
Analyst Relations and PR built from zero, then an IPO.
How I work
Brand and revenue are the same job.
I believe the best brand work is measured in pipeline, and the best pipeline work is built on a brand people trust. I lead teams that are comfortable with both.
Read how I approach marketingLet's talk about what you're building.
I'm exploring senior marketing leadership roles with growth-stage B2B companies. If that's you, I'd like to hear your story.
Get in touch